Copywriting

Posted by on Jul 18, 2016 in Portfolio

Copywriting

BC Fruit Growers Association

For more than 100 years the British Columbia Fruit Growers’ Association has been the voice of the tree fruit industry. Celebrating that legacy required copy that both honoured their history and celebrated the vital role of the industry moving forward. Historical accuracy was balanced with a contemporary approach and design to give this commemorative brochure its feel of value as a reflection of the modern industry.